Jason Daeyoon Ko
DAEY STUDIO
(Concept Brand)
“Daey” is a tribute to my Korean heritage, an abbreviation of my name that reflects my personal journey and values. The pronunciation of “Daey” as “day" connects to the core of our brand. It symbolizes the world of daytime work, where our clothing is not just functional but also stylish and versatile for everyday life.
VISION
At Daey Studios, we are transforming workwear for the next generation of creatives. Our mission is to empower you to showcase your unique style while seamlessly integrating essential tools into your daily attire. Our innovative, versatile, and stylish designs enhance your efficiency and confidence, redefining workwear for the creative minds shaping the future.
LOGO IDEATIONS
BRAND TYPEFACE
(LUNCHTYPE)
BRAND IDENTITY
VALUES
CREATIVITY
We celebrate and encourage creative
expression, designing workwear
that reflects the unique styles and
personalities of the rising generation of
creatives.
INNOVATION
Committed to pushing boundaries, we
integrate cutting-edge features and
technologies into our workwear, providing
versatile, stylish, and efficient solutions for
the modern creative professional.
EMPOWERMENT
Daey Studios is more than clothing; it’s a
source of empowerment. Our workwear
is crafted to enhance confidence and self expression, empowering individuals to seamlessly integrate tools into their work and redefine the future of creative workwear
Get Inspired
FINAL PHOTOS
